The Story Behind the First Beer Can


On January 24th, beer lovers celebrate National Beer Can Appreciation Day, honoring the first beer can, which debuted in 1935 and made beer portable, durable, and perfect for the outdoors.

Inspired by that same spirit, our Pairs Well with Nature design is built for people who earn their beer on trails, at campsites, or under open skies.

To celebrate, we’ve launched a limited-time Pairs Well with Nature Collection, a curated lineup of beer-inspired merch for those who live for the outdoors.

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